LinkedIn is one of the most popular platforms for professionals to connect, share ideas, grow their network, and, most importantly, generate B2B leads.
While LinkedIn offers a variety of tools to help you manage your connections and search for new opportunities, there are also many third-party apps that can be integrated with the platform to automate processes and increase efficiency.
What are some of the advantages and disadvantages between using a Cloud Based application versus a Chrome extension? Which option would be best suited for which type of user? Let’s explore.
What are Cloud Based LinkedIn Automation Tools?
Cloud-based means that the application is hosted in the cloud.
When these apps login to your LinkedIn account, they do it from the cloud, so there’s no need to have your computer on and logged in to run the automations.
Advantages to Cloud Based LinkedIn Automation Tools
- Automations run 24 hours per day, 7 days per week, without having to keep your computer on and logged in to LinkedIn.
- They’re generally safer because they use their own system of proxies and VPN’s to make sure the app is undetectable to LinkedIn.
- They’re generally more powerful because they handle all automations in their system.
Examples of Cloud Based LinkedIn Automation Tools
Who Should Use a Cloud Based Automation App?
If you’re serious about generating leads and sales meetings on LinkedIn, I highly recommend you use a Cloud Based solution. It’s more reliable and will save you time in the long run.
Remember that using any 3rd party automation is against LinkedIn’s terms of service (TOS), so you have to make sure the tool you’re using is secure and protecting your account from being blocked. You get more security from cloud based tools.
What are Chrome Extension LinkedIn Automation Tools?
Some LinkedIn automation tools run off of Chrome Extensions rather than being hosted in the cloud.
Your browser logs into LinkedIn and the extension runs the automation through your browser.
Advantages to Chrome Extension LinkedIn Automation Tools
- They’re generally less expensive, since they run off of your browser and not off of a cloud server.
- They sometimes have interesting features that can’t be done in the cloud
Examples of Chrome Extension LinkedIn Automation Tools
Who Should Use a Chrome Extension?
If you’re on a shoestring budget or just getting started with lead generation, a Chrome Extension will be the most cost-effective solution. They’re quick to set up and get up and running also.
Just be aware, you will need your computer on while the automations are running and, if you’re not careful with limits, you could end up in LinkedIn jail.
LinkedIn Automation is still a young industry, but there’s really 2 ways to automate your lead generation or recruiting: Cloud Based or Chrome extension.
Overall, I recommend you use a Cloud Based app.
You’re going to get better reliability overall and it’s much safer, so you don’t get your LinkedIn account blocked.