Anyone looking to generate leads with outbound strategies like LinkedIn Lead Generation & Cold Email struggles with being relevant.

Scraping lists based on industry and job role will definitely provide volume, but only .5% of those prospects will actually be in-market for what you are offering.

In a perfect world, you’d be outreaching to individuals and companies that have a direct need for what you’re offering.

This is where we need to get creative.

Companies posting job offers for specific roles are looking for help in that area. But, they may not know that there is a less expensive or faster solution to that same problem.

That’s where scraping job posts and sending hyper relevant outreach comes into play.

Our agency GrowthBoost closed $18,000 in new monthly recurring deals in one week with this method. I’m sure you can top that easily if you put in the work.

The Strategy

  1. Zero in on our ICP (ideal client profile), it was tech companies with a thirst for growth and big deals, ideally funded with a seed or series A round
  2. Scrape data from industry job posts looking for help with SDR work or outbound lead generation, something that would be a perfect fit for our services where we’d save them time and money
  3. Personalized outreach showing that we did our research and can save them either time or money by outsourcing
  4. Book and jump on calls with the goal of a “one call close”

The Data

In our case, Angellist Jobs was a perfect way to find offers from our ICP (ideal client profile).

In general, this is a very manual process and should be in order to retain quality.

You want to find perfect fit clients and you want to reach out to them in a very personalized way so that you maximize the chance they’ll read and reply with interest. Generic emails will not cut it in a strategy like this.

First, you need to go to your job post source (Angellist in our case) and use keywords to find the right job role that matches with your service or product.

Now’s the time to open ProspectingToolkit.

This is what we’ll use to scrape the data. There’s a few ways to do this, which we’ll cover later.

Also, create a Google Sheet with one column called Domains. This is where you’ll enter the domains of your ideal prospects.

Next, you need to go company by company and make sure they’re a good fit.

If they are a good fit, go to their website or directly copy their domain (www.company.com) and insert that into your Google Sheet in a row.

Repeat this process until you have about 150-500 good prospect’s domains loaded up into your spreadsheet.

Now, head over to ProspectingToolkit and enrich those domains!

Video instructions on scraping job postings

The Outreach

The beauty of this method is that as an agency, company, firm, or even freelancer, chances are you can:

  • Save them tons of time hiring, training, and turning over
  • Make them ROI a lot faster since you have systems and staff set up

In this spirit, your outreach should be tailored towards these goals and make those points clear.

Here’s an example… Let’s say you sell SEO to tech startups (like in the video example above). Your outreach might look like this:

Hi {first_name}, {custom_first_line_compliment}

I noticed that {company} is hiring an SEO expert. I recently helped {quick_case_study}.

I’ve got a no-brainer offer I’d like to present to you to remove the risks involved with hiring. Worth a 30 minute convo this week?

{signature}

Now, this is just an example of how it could look – you should tailor it and test for yourself. But, this approach could turn heads and get your foot in the door very quickly.

Why?

Everyone wants to save time. Everyone wants to make money.

Appeal to those and remove the risk and you’ll see results quickly.

Bottom Line

Hiring is risky for companies. Why not remove the risk by reaching out with a no-brainer offer that saves them time and makes them money?

Putting in the effort to scrape job postings and reach out to decision makers can pay off huge.

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